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Privacy Policy

Last updated: 1 September 2026

This policy explains how Adpie collects, uses, stores and shares personal information and connected-platform data when you visit our website or use our services.

1. About Adpie and this policy

Adpie Pty Ltd (ABN 99 695 699 604) provides advertising intelligence and workflow tools for businesses. In this policy, “Adpie”, “we”, “us” and “our” refer to Adpie Pty Ltd, L5, 115 Pitt Street, Sydney NSW 2000, Australia.

This policy applies to our public website, forms, onboarding experience, accounts and connected advertising services. We handle personal information in accordance with applicable privacy laws, including the Australian Privacy Act 1988 and the Australian Privacy Principles where they apply to us.

2. Information you provide and website information

  • Contact and account information, such as your name, work email address, phone number, company and account role.
  • Messages, demo requests, selected plan details, onboarding answers, business goals, support correspondence and feedback.
  • Authentication information received when you choose a supported sign-in provider, such as your provider identifier, name, email address and profile image.
  • Your marketing preferences and the version of the privacy notice accepted with a form.
  • Technical information, such as IP address, browser or user-agent information, referring page, device and security logs.
  • Campaign attribution values included in a URL, such as UTM parameters and advertising click identifiers including GCLID, FBCLID and TTCLID.
  • A temporary onboarding session identifier stored in browser session storage.

3. Connected advertising platform data we process

Adpie connects an advertising platform only when an authorised customer starts the connection and grants the requested permissions. We do not receive the customer’s password for the connected platform. The information available to Adpie depends on the platform, accounts selected, permissions granted and customer-facing features used.

Meta Platform Data

When an authorised customer connects Meta to Adpie, we process Meta Platform Data on that customer’s behalf and at its direction. The available information depends on the accounts selected, the permissions granted and the features the customer uses. It may include:

  • OAuth credentials and connection information, including access tokens, Meta user identifiers, business portfolio identifiers, ad account identifiers and related account metadata;
  • business, ad account and asset hierarchy information needed to show and manage authorised accounts;
  • campaign, ad set and ad information, including names, objectives, status, budgets, bidding, optimisation, attribution, targeting and delivery settings;
  • creative information, including creative identifiers, text, calls to action, image or video metadata, thumbnails, destination links and tracking parameters;
  • performance insights, including impressions, reach, frequency, clicks, spend, actions, conversion values, cost and rate metrics, return-on-ad-spend metrics, delivery rankings and video engagement metrics;
  • aggregated reporting breakdowns made available by Meta, such as age range, gender and publisher platform; and
  • records of recommendations, approvals, changes, errors and actions performed through Adpie.

Depending on the connected feature, Adpie may request Meta permissions including ads_read, ads_management, business_management and pages_read_engagement. We request a permission only when it is needed for the customer-facing functionality described during connection and authorised by the customer.

Google Ads Data

When an authorised customer connects Google Ads, Adpie uses Google OAuth 2.0 and the https://www.googleapis.com/auth/adwords scope to access Google Ads accounts that the authorising user is permitted to access. Google Ads currently provides this single broad scope rather than separate read and management scopes. Depending on the features used, Google Ads Data may include:

  • encrypted OAuth access and refresh tokens, granted-scope information and connection status;
  • Google Ads manager and customer identifiers, descriptive names, account status, account hierarchy, currency, time zone and test-account status;
  • campaign, ad group, ad, asset, budget, bidding, targeting, conversion-action and recommendation information;
  • reporting and performance information such as impressions, clicks, cost, conversions, conversion value and return-on-ad-spend metrics; and
  • records of customer-requested recommendations, approvals, changes, errors and actions performed through Adpie.

During the initial connection flow, Adpie uses the Google Ads authorisation to discover and display accessible manager and advertising accounts. Adpie accesses additional Google Ads Data only when needed for a feature the customer chooses to use. Adpie’s use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

TikTok Ads Data

When an authorised customer connects TikTok for Business, Adpie processes the permissions and advertiser accounts approved during TikTok’s authorisation flow. Depending on the features approved and used, TikTok Ads Data may include:

  • encrypted access tokens, granted permissions, TikTok core-user identifiers and connection status;
  • advertiser account identifiers, names, currency, time zone, account status and related account metadata;
  • campaign, ad group, ad, creative, audience, targeting, budget, bid and delivery information;
  • reporting and performance information such as impressions, clicks, spend, conversions, conversion value, cost and return metrics; and
  • records of customer-requested recommendations, approvals, changes, errors and actions performed through Adpie.

During the initial connection flow, Adpie uses the TikTok authorisation to discover and display advertiser accounts available under that authorisation. Adpie accesses additional TikTok Ads Data only when needed for a customer-facing feature and permitted by the granted access.

4. Shopify and additional integrations

If an authorised customer connects Shopify or another supported commerce, advertising or analytics service, Adpie may process the account, store, catalogue, order, refund, customer, attribution and performance information made available under the permissions granted for that connection. We will describe the relevant access during connection and update this policy where a new integration materially changes our information-handling practices. A third-party platform is not connected unless an authorised customer completes its authorisation process.

5. Why we process information

We process information where reasonably necessary to:

  • respond to enquiries, arrange demos and provide onboarding, account administration and support;
  • authenticate users, connect authorised accounts and maintain secure connections;
  • retrieve, organise and display authorised campaign and performance information;
  • produce customer-requested dashboards, scores, diagnoses, forecasts, recommendations, strategies, alerts and conversational answers;
  • prepare and, after an authorised user’s approval, carry out supported advertising actions;
  • monitor service reliability, prevent misuse, investigate errors and protect customers and the service;
  • analyse non-Platform website and product-usage information to understand and improve our website and services;
  • send product news or marketing messages where you have consented or where otherwise permitted by law; and
  • meet legal, regulatory, accounting, dispute-resolution and record-keeping obligations.

6. AI-assisted analysis and advertising actions

Adpie uses configured rules, statistical methods and AI-assisted systems to analyse authorised information and generate decision-support outputs. Relevant customer information may be sent to service providers that help us generate or store those outputs. Where a service provider processes Connected Platform Data, we require it to process that data only for Adpie, at our direction, to provide the requested service, and not for the provider’s own purposes.

Scores, diagnoses, forecasts and strategies may be incomplete or inaccurate and should be reviewed by an authorised user. Adpie does not use these outputs to make decisions that produce legal or similarly significant effects on individuals. Supported changes to an advertising account are carried out only after approval by an authorised user unless the customer and Adpie later agree to a clearly described automated mode with appropriate controls.

7. Client isolation and use of Connected Platform Data

“Connected Platform Data” means information Adpie receives from a customer-authorised integration, including Meta Platform Data, Google Ads Data, TikTok Ads Data and supported commerce-platform data. Adpie processes each customer’s Connected Platform Data solely to provide services to that customer and in accordance with that customer’s instructions. We do not sell or license Connected Platform Data, use it to build unrelated profiles of individuals, or use one customer’s Connected Platform Data or insights derived from it for another customer’s benefit. Customer data is logically separated by tenant and workspace within the service.

8. When we disclose information

We do not sell personal information or Connected Platform Data. We may disclose information only as reasonably necessary to:

  • the applicable customer and users authorised by that customer;
  • hosting, database, storage, AI, email, security, monitoring and support providers acting for us under appropriate obligations;
  • a connected platform or customer-appointed provider when the customer directs the connection or disclosure;
  • professional advisers, auditors and insurers under confidentiality obligations;
  • regulators, courts or law-enforcement bodies where disclosure is required or permitted by law; or
  • a buyer or successor in a genuine corporate transaction, subject to applicable law and appropriate safeguards.

We limit service providers to the information reasonably necessary for their role. We select and manage providers used to process Connected Platform Data in accordance with applicable platform terms and law.

9. International processing

Adpie is based in Australia. Some service providers operate infrastructure or support teams outside Australia, which may include the United States and other locations made available by those providers. Where personal information is disclosed overseas, we take reasonable steps appropriate to the circumstances to require suitable privacy and security protections. The locations involved may change when we change a provider or service configuration.

10. Retention, disconnection and deletion

We retain information only while it is reasonably needed to provide the requested service, maintain security, resolve disputes and comply with legal obligations. Access credentials are retained only while needed to maintain an authorised connection and are deactivated or deleted when the connection is removed, expires or is no longer required.

Connected Platform Data is deleted as soon as reasonably possible when it is no longer needed for an authorised customer purpose, when the customer closes its Adpie account, when the customer or an applicable user requests deletion, or when the connected platform or applicable law requires deletion. Limited records may be retained where required by law or necessary to establish, exercise or defend legal claims. Data in protected backups is isolated from ordinary use and removed through the applicable backup-rotation process.

Removing or revoking a Meta, Google Ads or TikTok Ads authorisation stops future access under that authorisation but may not by itself delete historical information already processed by Adpie. When a connection is removed or no longer required, we deactivate or delete the associated credentials and revoke them where the platform supports programmatic revocation. To request deletion of historical information, follow our Data Deletion Instructions.

11. Security

We use reasonable administrative, technical and organisational safeguards designed to protect information from misuse, interference, loss and unauthorised access, modification or disclosure. These include access controls, protections for connection credentials, secure transport and monitoring appropriate to the service. No internet service is completely secure, so we cannot guarantee absolute security.

Suspected security vulnerabilities or incidents can be reported to admin@adpie.com.

12. Cookies and marketing communications

Our use of cookies and similar technologies is described in our Cookie Policy. You can opt out of marketing at any time using the unsubscribe facility in a message or by emailing admin@adpie.com. We may still send non-promotional messages necessary to provide or secure a requested service.

13. Access, correction, complaints and other requests

Depending on applicable law, you may ask to access or correct personal information, request deletion, object to or restrict certain processing, or withdraw consent. We may need to verify your identity and authority before acting. Some requests may be limited by legal exceptions or legitimate record-keeping requirements.

Send privacy requests or complaints to admin@adpie.com. Please provide enough detail for us to investigate. We will acknowledge and respond within a reasonable period. If you are not satisfied, you may contact the Office of the Australian Information Commissioner or another regulator available to you.

14. Children

Adpie is a business service and is not directed to children. We do not knowingly seek to collect personal information from anyone under 16. Contact us if you believe a child has provided information so we can review and remove it where appropriate.

15. Changes and contact

We may update this policy when our services, providers, information-handling practices or legal obligations change. The revised policy will be published with a new “Last updated” date. We will provide additional notice for material changes where appropriate.

Adpie Pty Ltd
ABN 99 695 699 604
L5, 115 Pitt Street
Sydney NSW 2000, Australia
admin@adpie.com

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