1. Agreement to these terms
These Terms of Service form an agreement between you and Adpie Pty Ltd (ABN 99 695 699 604). By accessing our website, submitting an onboarding request, creating an account or using an Adpie service, you agree to these terms. If you use Adpie for a business or organisation, you confirm that you have authority to bind it, and “you” includes that organisation.
If you do not agree, do not use the service.
2. Eligibility and accounts
You must be legally capable of entering into a binding agreement and must use Adpie primarily for business purposes. You are responsible for accurate account information, protecting credentials, maintaining appropriate user access and promptly notifying us of suspected unauthorised access. You are responsible for activity performed through your account unless caused by our failure to use reasonable care.
3. The Adpie service
Adpie connects authorised advertising information, presents performance information and may generate scores, diagnoses, creative analysis, personas, strategies, alerts and conversational answers. Some features remain under development and may be released, changed or withdrawn over time. Feature descriptions on our website do not guarantee that every feature or integration is available to every customer, location or plan.
4. Connected advertising services and permissions
If you connect Meta, Google Ads or TikTok Ads, you direct and authorise Adpie to access and process information from the businesses, manager accounts, advertising accounts and assets available under the permissions you grant and the accounts you select.
A Meta connection may request permissions including ads_read, ads_management, business_management and pages_read_engagement. A Google Ads connection uses Google OAuth 2.0 with the https://www.googleapis.com/auth/adwords scope. A TikTok Ads connection requests the products and permissions approved for Adpie in TikTok for Business and shown in TikTok’s authorisation flow. We request access only for account discovery, connection maintenance and customer-facing advertising features described during connection or use.
These permissions may support authorised account discovery, campaign and creative analysis, performance reporting, recommendations and supported advertising actions. Adpie processes Connected Platform Data only to provide, secure and support the service requested by the applicable customer and in accordance with the customer’s instructions, our Privacy Policy, applicable platform terms and applicable law.
5. Your authority and connected services
You represent that you are authorised to connect and manage each selected account and to instruct Adpie to process its information. You must not connect an account, disclose information or approve an action unless you have all required rights, permissions and lawful authority.
Connected services remain governed by their own terms and may change, restrict or discontinue their APIs. You must comply with those terms. We are not responsible for third-party outages, enforcement decisions or source-data inaccuracies outside our reasonable control.
Adpie may also make Shopify or another commerce, advertising or analytics integration available. An integration is not connected unless Adpie makes it available and an authorised customer completes the applicable authorisation process.
6. Customer Data and permitted processing
You retain ownership of data and materials you submit or connect to Adpie (“Customer Data”). You grant Adpie a limited, non-exclusive licence to host, copy, transmit, organise, transform and otherwise process Customer Data only as necessary to provide, secure and support the requested service, comply with law and follow your documented instructions.
Adpie does not sell or license Connected Platform Data and does not use one customer’s Connected Platform Data or insights derived from it for another customer’s benefit. We maintain customer information separately by tenant and workspace within the service.
You confirm that you have the rights and lawful bases necessary for Adpie to process Customer Data. Do not submit unlawful material or health, biometric, payment-card or other highly sensitive information unless Adpie has expressly agreed in writing to support it.
7. Service providers
Adpie may use hosting, database, storage, AI, security, monitoring, communications and support providers to deliver the service. Where a provider processes Connected Platform Data, Adpie requires it to act only for Adpie, at our direction, to provide the requested service and not for its own or another party’s purposes. We remain responsible for managing those providers as required by applicable platform terms and law.
8. AI and performance outputs
Adpie outputs are generated from available data, configured rules, statistical methods and AI-assisted systems. They may be incomplete, delayed or inaccurate. Scores, diagnoses, forecasts, strategies, creative analysis and chatbot responses are decision-support tools, not professional, financial or legal advice.
Advertising results depend on factors outside Adpie’s control. Performance examples are illustrative and are not guarantees. You remain responsible for reviewing outputs, budgets, campaign settings, legal compliance and business decisions.
9. Approval and advertising actions
Some Adpie recommendations may be capable of changing an authorised advertising account. Adpie will present supported actions for review and will execute an action only after approval by a user authorised for the relevant customer and workspace. You are responsible for reviewing the proposed action and its budget, targeting, creative, delivery and commercial consequences before approval.
If Adpie later offers an automated execution mode, it will be separately described and enabled through an explicit customer choice with applicable controls. These terms do not activate an automated execution mode by themselves.
10. Acceptable use
You must not:
- use Adpie unlawfully, fraudulently or to infringe another person’s rights;
- access data, accounts or systems without permission;
- use Platform Data for discrimination, eligibility decisions, surveillance or unlawful profiling;
- sell, license, purchase or improperly disclose Connected Platform Data;
- upload malware, disrupt the service, bypass security or probe for vulnerabilities without written authorisation;
- reverse engineer or copy protected portions of the service except where the law does not permit that restriction;
- resell the service unless your plan or written agreement allows it;
- use automated methods to extract the service or train a competing model or product; or
- use outputs to make solely automated decisions producing legal or similarly significant effects on individuals without appropriate human review and lawful authority.
11. Fees, subscriptions and taxes
Paid plans, billing periods, usage limits and prices will be shown in an order, checkout or written proposal. Unless stated otherwise, fees are exclusive of applicable taxes and non-refundable except as required by law or expressly stated in the applicable order. We will give reasonable notice of changes affecting a renewing subscription. Failure to pay an undisputed amount may result in restricted or suspended access after notice.
12. Intellectual property and feedback
Adpie and its licensors retain all rights in the service, software, designs, documentation, brands and underlying technology. Except for the limited right to use the service under these terms, no rights are transferred to you. If you provide feedback, you allow us to use it without restriction or payment, provided we do not identify you publicly without permission.
13. Confidentiality
Each party may receive non-public business, technical or commercial information from the other. The receiving party must use reasonable care to protect it and may use it only for the relationship under these terms. This obligation does not apply to information that is public without breach, independently developed, lawfully received from another source or required to be disclosed by law.
14. Suspension, disconnection and termination
You may stop using Adpie and disconnect a connected service at any time. We may suspend or terminate access where reasonably necessary to address a security threat, unlawful use, material breach, non-payment, a request from a connected platform or risk to other users. Where practicable, we will give notice and an opportunity to remedy the issue.
Disconnecting a platform stops future collection through that connection but may not delete all historical information. Data export and deletion are handled under the applicable order, our Privacy Policy and our Data Deletion Instructions. Provisions that by their nature should continue—including payment obligations, intellectual property, confidentiality, disclaimers and liability limits—survive termination.
15. Warranties and Australian Consumer Law
Nothing in these terms excludes, restricts or modifies a guarantee, right or remedy that cannot lawfully be excluded, including applicable rights under the Australian Consumer Law. Subject to those rights, the service is provided on an “as available” basis and we do not promise uninterrupted operation, compatibility with every third-party service or a particular advertising outcome.
16. Liability
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special or consequential loss, or loss of profits, revenue, goodwill or data, arising from these terms. Where liability cannot be excluded but can be limited, Adpie’s aggregate liability arising out of the service is limited to the fees you paid to Adpie for the affected service during the 12 months before the event giving rise to the claim.
These limits do not apply to fraud, wilful misconduct, infringement of the other party’s intellectual property, breach of confidentiality, your payment obligations or liability that cannot lawfully be limited.
17. Governing law, changes and contact
These terms are governed by the laws of New South Wales, Australia. The parties submit to the non-exclusive jurisdiction of the courts of New South Wales and courts entitled to hear appeals from them. Before formal proceedings, each party should first try in good faith to resolve the dispute by written notice and reasonable discussion, except where urgent relief is required.
We may update these terms to reflect service or legal changes. We will publish the revised terms with an updated date and provide additional notice for material changes where appropriate.
Questions may be sent to admin@adpie.com or Adpie Pty Ltd (ABN 99 695 699 604), L5, 115 Pitt Street, Sydney NSW 2000, Australia.